Official Partnerships & Event Entitlements

With a variety of events held year-round, New Hampshire Motor Speedway offers official partnership and entitlement packages that allow companies access to unlimited marketing/promotional rights, branding, consumer interaction, corporate entertainment, print/online media and publicity including:

  • NASCAR Cup Series
  • NASCAR Xfinity Series
  • NASCAR Whelen Modified Tour
  • NASCAR K&N Pro Series East
  • NASCAR Pinty's Series

Entertainment

Looking to host guests, clients or employees with an all-inclusive VIP race weekend experience at New England's largest sports and entertainment facility? From pre-race chalets to luxury suites with views of the entire race track, celebrate NASCAR in New England with hospitality options tailored to suit your organization's desires. All food and beverage services are provided by Levy, the official food services partner of NHMS. Options include:

Suites: Overlooking the entire race track and infield area from high above the grandstands, suites at NHMS offer the ultimate environment for groups of 30, 40 or 60 with the following amenities:

  • Theater-style seating
  • Catered food & beverage options
  • Closed-circuit TV
  • Private restrooms

Hospitality Village: Premium pre-race entertainment chalet-style with the following amenities:

  • Catered food & beverage options
  • Custom decorations
  • Grandstand tickets
  • Tables, chairs & linens
  • Tent

Granite Ledge: Situated atop turn three with impressive views of the entire race track, Granite Ledge offers an unparalleled race viewing experience that includes:

  • Chalet
  • Corporate coach
  • Hospitality rigs
  • Portable bars
  • Catered food & beverage options
  • Pre-race pit passes
  • Grandstand access

VIP Street: Located in the infield directly behind pit road, VIP Street is the perfect location to host your guests both prior to and during the race. With close proximity to all of the racing action, you can't get any closer! Amenities include:

  • Chalet
  • Corporate coach
  • Hospitality rigs
  • Portable bars
  • Catered food & beverage options
  • Infield access passes

Fan Engagement

Strategically located for maximum visibility and fan traffic, New Hampshire Motor Speedway's Fan Zone allows brands to showcase their products or services to the most brand-loyal fans in all of sports.

With the ability to accommodate any size marketing exhibit, the Fan Zone is the perfect location to foster direct business-to-consumer engagement as fans enter and exit the race track. Filled with high energy fan favorites such as the Kids Zone and Fan Entertainment Stage, the Fan Zone is the hub of all fan activities throughout our NASCAR event weekend.

A presence on our property creates awareness of your brand and helps initiate relationships with hundreds of thousands of potential customers from across New England, Canada and beyond.

Print Engagement

Extend the reach and frequency of your brand's message with inclusion in our on-site event collateral and digital channels. With our print publications we offer a variety of advertisement options. Pricing incentives are available for clients who purchase season-long advertising packages. Options include:

"Inside Track" Souvenir Program: Published prior to our July NASCAR event week, this souvenir program is a great avenue to ensure your branding is cherished for years to come.

Fan Guide: A race fan's quick reference tool during our July race weekend, the Fan Guide is a pocket-size pamphlet that provides on-the-go information about NHMS.

Camping Bag Inserts: Distributed to all 4,000 campers who stay on-site during our July race week, camping bags are the perfect way to connect with our most loyal fans. Create a call-to-action with a promotional coupon, flyer or insert.

Ticket Backs: Advertise your business with direct integration on the back of our NASCAR ticket stock.

Interactive Engagement

Engage with hundreds of thousands of NHMS fans seamlessly through integration with our digital assets including our website, the official NHMS mobile app and social media channels. Options include:

  • Website banner advertisements
  • Content sponsorships
  • Web listings & links
  • Promotional contests
  • Integrated social media messaging

Facility Rental

With 1,200 acres of multi-use property in picturesque New England, the NHMS property includes gravel and asphalt lots, grass and trails and the nation's longest five-lane highway, making it the ideal location to host your next corporate event including:

  • Private driving events
  • Commercial film shoots
  • Safe driving initiatives
  • Outdoor functions
  • Obstacle course runs