Today, the New Hampshire Lottery and New Hampshire Motor Speedway are pleased to announce that the New Hampshire Lottery is now an official partner of the New Hampshire Motor Speedway throughout the 2011 season. Starting this week, the Lottery and the Speedway will be working together to rev up fans with unique promotions, special discounts and brand new offers.
“The Lottery is always trying to respond to what our players want by finding new and interesting ways to enhance our player experience and our presence,” said Charlie McIntyre, Executive Director of the New Hampshire Lottery.
At the LENOX Industrial Tools 301, taking place at the Speedway from July 14-17, the Lottery will offer fans a chance to purchase lottery tickets at the sales trailer and instant tickets at any of the nine self-service vending machines located throughout the Speedway property. The Lottery is also giving fans a chance to enter any non-winning lottery tickets into a drawing for a chance to attend the NASCAR Sprint Cup Series Driver’s Meeting held prior to the start of the LENOX 301 on Sunday, July 17 (the winner will be able to invite one guest to attend as well). Tickets must be entered by the end of the New England 200 on Saturday, July 16.
Additionally, the Lottery and the Speedway will have the world’s largest instant ticket, a 35 foot by 20 foot “$1 Million Cash Spectacular” scratch ticket, on display during the race weekend.
“We are thrilled to be working with the New Hampshire Lottery to offer our fans something new and exciting,” said Jerry Gappens, Exec. VP, General Manager of the Speedway. “We look forward to unveiling a number of exciting promotions throughout the 2011 season, and maybe even a few world records!”
As an ongoing part of the partnership, fans can bring up to10 non-winning Lottery tickets to the Speedway box office to receive up to $10 off any race day ticket.
“Together, I hope we’ll be able keep generating innovative ideas and generate the excitement our players and fans are looking for,” McIntyre added.
About the NH Lottery
Since 1964, the New Hampshire Lottery has had a significant financial impact on the state. For the past 46 years, the New Hampshire Lottery has recorded $4.3 billion in lottery sales and other earnings, with $2.8 billion being paid in prizes and other cost of sales. Net proceeds to education to date total more than $1.4 billion.
The New Hampshire Lottery Commission, located at 14 Integra Drive in Concord, currently manages all lottery operations in the state, including Instant games, New Hampshire POWERBALL®, Mega Millions®, Tri-State Megabucks Plus®, Tri-State Weekly Grand Extra®, Hot Lotto Sizzler®, and Tri-State Pick3/Pick4 Daily Numbers® games.
About the NH Motor Speedway
New Hampshire Motor Speedway is the largest sports and entertainment facility in New England and will host the three biggest sporting events in the six-state region as part of its exciting 2011 racing schedule.
Located approximately one hour north of Boston, in Loudon, N.H., the speedway hosts more than 100,000 spectators at each of its two prestigious NASCAR Sprint Cup Series races. Our NASCAR event weekends draw larger crowds than the Super Bowl, the NBA Finals, the World Series and the NCAA Final Four events. The facility is active every day from April through October and attracts more than 600,000 guests during the season. For more information on NHMS, please visit us at http://www.nhms.com