New Hampshire Motor Speedway now has a fan-friendly mascot to match its 1.058-mile oval superspeedway.

The Mile Oval Moose, known affectionately as "Milo," will start his new job at the speedway this weekend and is sure to be a fan favorite.  A long-time resident of New Hampshire, "Milo" loves racing and entertaining.

"'Milo' will be the star of the show for the LENOX Industrial Tools 301," said Jerry Gappens, executive vice president and general manager of the speedway.

Attracted to speed and handy with tools for every job right down to changing a light bulb, "Milo" is a natural fit at the speedway.

Equipped with his own special racing helmet, "Milo" is a force of nature behind the wheel as well. Whether in the pits tuning up a car or roaming the grandstands with the fans, Milo can be found anywhere and everywhere at the speedway on race weekend; just look for the antlers.

A video of "Milo's" press conference introduction with NASCAR Spring Cup Series driver Jeff Burton can be seen at,video/cat_id,43305?med_id=1381449.

Fans can see "Milo" in action on race weekend, with tickets for the LENOX Industrial Tools 301 on sale now. The new MegaTicket package features three days of racing for $99. The LENOX Speed Zone seating section offers fans a $39 Sunday ticket. With these promotions, fans have the unique opportunity to experience NASCAR racing for approximately 13 cents a lap!

To purchase tickets to the New Hampshire Motor Speedway LENOX Industrial Tools 301 and SYLVANIA 300 weekends, please call our Ticket Hotline at (603) 783-4931 or visit the speedway online at