NASCAR star Joey Logano says he is ready to hoist another giant lobster in New Hampshire Motor Speedway’s victory lane during a new television commercial that will air during coverage of this weekend’s season-opening NASCAR events in Daytona Beach, Fla.

The commercial, produced and directed by Victory Management Group, shows “The Magic Mile” snow crew shoveling 55 inches of snow off of the track’s Granite Stripe start-finish line, making room for Loudon the Lobster and the cars and stars of NASCAR’s Sprint Cup Series.

Logano, driver of the No. 20 Home Depot Toyota, looks over a snow-covered speedway in the spot, daydreaming of another Granite State victory. His first ever NASCAR Sprint Cup Series win came at the LENOX Industrial Tools 301 in June 2009.   

New Hampshire’s own Greg Makris, of Makris Lobster and Steak House in nearby Concord, N.H., makes his small-screen debut in the commercial as a member of the NHMS snow crew. 

Makris Lobster and Steak House provide all of the lobsters raised in victory lane at the speedway. 

NASCAR’s premier drivers will invade a much warmer New Hampshire Motor Speedway on July 15-17 for the LENOX Industrial Tools 301.

The Season of Speed is fast approaching and tickets for the LENOX Industrial Tools 301, the INDYCAR 225 on Aug. 14 and the SYLVANIA 300 on Sept. 25 are now on sale. They can be purchased by calling the NHMS ticket hotline at (603) 783-4931 or visiting