Krieger Named Salesperson of the Year
Overseeing multiple race entitlement partnerships, new corporate sponsors, and the rebranding of New Hampshire Motor Speedway's iconic victory lane, Whitney Krieger has been named the speedway's Salesperson of the Year for 2014.
Krieger, a native of Loudon, N.H., hit 110 percent of her annual budget and grew her local business 68 percent over the year in her role as senior account executive. In her short time in the position, Krieger has shown tremendous passion and leadership in the handling of entitlements Camping World (NASCAR Sprint Cup Series), Whelen (Modified All-Star Shootout), Sunoco (Whelen Modified Tour), F.W. Webb (Whelen Modified Tour), and Bond Auto Parts (American-Canadian Tour). Krieger was also instrumental in landing a new partnership with the University of Northwestern Ohio, the September NASCAR Camping World Truck Series race sponsor, the rebranding of the now Sunoco Victory Lane, and adding Oxford Casino Pole Day to the Friday marquee for July.
"I am so proud of Whitney and her accomplishments. She is a focused, driven individual, who builds deep, lasting relationships with all of her clients," said David McGrath, the speedway's vice president of corporate sales. "She has built a reputation as a rock solid problem solver and hard worker. I'm thrilled to see Whitney's work pay off."
Krieger, 26, manages account activation and branding for more than 60 accounts in the corporate sales department, ranging from employee ticket promotions to major race sponsorships.
After starting at the speedway in 2009 as a suite host, Krieger quickly climbed the ladder, moving to a sales internship to group ticket sales by the spring of 2010. In group sales, Krieger played a significant role in turning record sales and profits, leading to her promotion to account executive with the corporate sales team in the winter of 2011. As an account executive, Krieger was named the Account Executive of the Year for 2012, landing two of the speedway's largest accounts - F.W. Webb and Bond Auto Parts, which showed its commitment to the partnership by signing on as the "Official Auto Parts Supplier" of the speedway in late 2013.
"Whitney is a great example of effort equals results," said Jerry Gappens, executive vice president and general manager of the speedway. "To watch her professional development from starting as an intern to becoming one of the most successful account executives in the Speedway Motorsports family is very rewarding."
Krieger was born in Concord, N.H. and raised in Loudon, N.H. She received her Bachelor of Science in Business Administration with an option in Marketing from the University of New Hampshire in 2010.
Along with a trophy and internal awards from the speedway, Krieger will be honored with a trip to attend the NASCAR Sprint Cup Series Awards Ceremony in Las Vegas.
For more details and ticket information on events at New Hampshire Motor Speedway, or to purchase tickets to next season's July New Hampshire 301 or September SYLVANIA 300 NASCAR Sprint Cup Series weekends, please stop by our Ticket Office, visit the speedway website at www.nhms.com, or call our Ticket Hotline at (603) 783-4931.