All eyes - at track and via national television, radio, and the Internet are focused on the major races held by NHMS. Comprehensive programs are available and are designed to meet specific objectives based on name & title rights for the individual races and/or the weekends on which they occur. Tie-ins are available with suites, hospitality courtyards, tickets, official souvenir program and official track merchandise. National television and radio tie-ins are available for many cases.
The speedway also hosts several amateur racing series for motorcycles, sports cars and go-karts. Name & title rights bring the marketer a high degree of loyalty and season-long exposure at reasonable cost.