The very nature of motor sports lends itself to the creation of specific race-related activities and their sponsorship. Ranging from Track Championship Sponsorships including the two charity golf tournaments the speedway hosts each year. NHMS events attract the largest New England sports attendance and as such also attracts a wide range of corporate VIPs and managers. One example of NHMS activity sponsorship is Lincoln Electric and Airgas teaming to sponsor the NASCAR Camping World Series East and the NASCAR Whelen Modified Tour Track Championships and a state of the art welding shop for competitor use.
Activity Sponsorship
Monday, March 17, 2008