Over the last three years, they have sponsored races in the NASCAR Whelen Modified Tour and Camping World Truck Series, as well as the most posh and expensive bathroom in New Hampshire. Now, in its fourth year with New Hampshire Motor Speedway, F.W. Webb Company is piping in again.

The Northeast’s largest plumbing, heating, cooling and industrial supplies distributor has signed on as the official title sponsor for the July 14 NASCAR Nationwide Series race, the F.W. Webb 200.

“F.W. Webb has become a key fixture here at the speedway,” said Jerry Gappens, executive vice president and general manager of NHMS. “In addition to the sponsorships, they have been an integral part of our building and renovation projects over the past four years. Through their great products and support, they are literally helping build a better New Hampshire Motor Speedway for our guests. This is a great example of a true business-to-business partnership.

“With 10 locations in New Hampshire and over 60 more located across the Northeast, we are excited to expand on the tremendous partnership that we enjoy with F.W. Webb.”

NHMS and F.W. Webb Company have been in partnership since signing a multi-year deal back in 2009. Since then, F.W. Webb Company has sponsored two Whelen Modified Tour races (a third this September named the F.W. Webb 100), a Camping World Truck Series race and Frank Webb’s Bath House, a mammoth on-site bathhouse for race fans. It has also helped supply materials for millions of dollars in renovations throughout the speedway facility.

“New England is filled with passionate sports fans, and those sports fans are embracing NASCAR and the Nationwide Series the same way they’ve embraced some of the more traditional sports,” said Jeff Pope, president of the F.W. Webb Company. “We’re delighted to be affiliated with the sport of racing and with New Hampshire Motor Speedway. Our sponsorship offers many great ways for us to interact with our diverse customer base. They love going to the races, and we love seeing them there.”

The F.W. Webb 200 will be the second of three races on what has been billed “Extreme Saturday.” The NASCAR Nationwide race will run after the modified race at 1 p.m. and before the Global RallyCross Championship – which is making its speedway debut – at 7 p.m.

Certainly the mods and rallycross will provide some extremely exciting racing, but the Nationwide race isn’t likely to disappoint.

After a streak of 23 different winners between 1990-2009, Kyle Busch will be looking to enter victory lane at “The Magic Mile” for the fourth straight time in the Nationwide Series. Also in the field will be X Games Gold Medalist Travis Pastrana, Kevin Harvick, Joey Logano and longtime rivals Danica Patrick and Sam Hornish Jr., who recently reignited their on- and off-track rivalry that dates back to their days racing go-karts as teens.

“Saturday is certainly going to be particularly entertaining when you consider the field,” said Gappens. “I can’t wait to see what these world-class drivers have in store for us this year.”

For more details and ticket information on events at New Hampshire Motor Speedway or to purchase tickets to the LENOX Industrial Tools 301 and SYLVANIA 300 NASCAR weekends, please stop by our Ticket Office, visit the speedway website at www.nhms.com, or call our Ticket Hotline at (603) 783-4931.