“I have a lot of personal admiration for Jeff Byrd and the way he helped so many, including myself. He was so well respected by everyone in our industry. Jeff was an integral part of our sport’s explosive growth during his tenure with Winston’s marketing team.

 “He worked in unison with Bruton (Speedway Motorsports Chairman Bruton Smith) to build Bristol Motor Speedway into an icon and, one of the most recognizable brands of any sports venue in the country.

“He had a passion for our sport, the fans and most importantly his family. We will miss his physical presence, but his legacy will be with us forever.”