The drivers race for the checkered flag, but you can’t spell checkered without “check!” Victory Lane is a sweet reward, but when you win a race you also win some pretty serious cash. Winning drivers at New Hampshire Motor Speedway this month will share a purse of $6,695,332 in total prize money.

“These are the elite drivers of their sport and it doesn’t get the headlines, but there is a substantial amount of prize money at stake at all of the NASCAR races,” says executive vice president and general manager, Jerry Gappens. “We are proud to host four major NASCAR divisions at ‘The Magic Mile’ and we offer some of the most lucrative purses in our sport.”

The team expenses for auto racing are greater than any other major sport in the U.S., and often these dollars go right back into the car the very next weekend. Sometimes today’s prize is tomorrow’s race fuel.

The winner of the LENOX Industrial Tools 301 is slated to drive away with at least $1.2 million dollars. But even last place has some reward. The 43rd finisher will leave with more than $24,000 for his efforts.

Not behind the wheel? No problem. Race fans can see their own share of cash during the NASCAR Sprint Cup Series event at NHMS. Celebrate “20 Years of Motorsports Magic,” with our 20/20 giveaway. One lucky fan will walk away with $20,000!

Purchase your tickets now by visiting us online at or by calling our ticket hotline at (603) 783-4931. Who knows you just might walk away a winner.