Beginning in 2012, Farmers Insurance will be the majority sponsor of the No. 5 Chevrolet fielded by Hendrick Motorsports and driven by 11-time Sprint Cup Series race winner Kasey Kahne.
Covering the 2012-2014 racing seasons, the agreement secures primary paint schemes for Farmers Insurance in 22 Cup Series events annually and prominent brand placement in all non-primary races. A new design will be unveiled at a later date.
"Kasey Kahne is a very talented driver and a class act," said Paul Patsis, president of enterprise marketing for Farmers. "He will represent Farmers well, and we are all so proud to have him driving what will be a successful partnership, both on and off the race track."
In April, Los Angeles-based Farmers joined Hendrick as a five-race primary sponsor of the No. 5 Chevrolet for 2011, debuting with a special paint scheme at the May 21 Sprint All-Star Race. Farmers also is an associate-level sponsor of the No. 5 team this season.
"It's extremely positive when a company of this caliber sees the value of NASCAR and immediately wants to do more," team owner Rick Hendrick said. "Farmers will have an excellent spokesperson in Kasey, and we're committed to putting him in a position to win races and championships. Our organization is proud to extend this partnership, and we look forward to a very bright future with everyone at Farmers."
In addition to his 11 race wins, Kahne has earned 21 pole positions, 51 top-five finishes and 92 top-10s in Cup competition. Currently in the midst of his eighth full-time season at NASCAR's elite level, the Enumclaw, Wash., native will join Hendrick following the 2011 campaign.
"I've had a chance to meet the Farmers people, and they're doing some exciting new things from a marketing standpoint," said Kahne, 31, who is signed to drive for Hendrick through 2015. "I'm looking forward to being a part of their team and helping grow the Farmers brand. To have this kind of support, and to have it come together so early, is such a boost for all of us."