New Hampshire Motor Speedway's fan-friendly approach has proved to be very attractive to fans even in these challenging economic times.
This season, guests are being offered a four-payment option. Tickets can be reserved with just 25 percent down. The balance can be paid in three interest-free monthly payments of 25 percent.
"Our ‘FansFirst Four Pay' program has been very well-received. We are blessed with an excellent, loyal fan base, and we don't take that for granted," said Jerry Gappens, executive vice president and general manager of the speedway.
"We are within a few percentage points of last year's numbers year-to-date, which is very encouraging. We expect to sell-out our two NASCAR Sprint Cup events (the LENOX Industrial Tools 301 on June 28 and the SYLVANIA 300 on September 20)," Gappens said.
New Hampshire Motor Speedway has held the line on ticket prices for five years which has helped it maintain a strong fan base. These loyal fans spend approximately $200 million throughout New Hampshire during each NASCAR weekend.
Gappens says the tickets for the NASCAR events at the speedway are a bargain compared to the prices paid for other sporting events.
"We are the only sports and entertainment venue in New England that offers guests free parking and allows them to bring in their own food and beverage. We provide additional entertainment with our pre-race shows and along our Broadway Midway," Jerry stated.
"I refuse to let the economy be an excuse for under-performing. We make a conscious effort to put fans first and to treat our guests in a first-class manner. That's what we're going to continue to do," said Gappens.
Part of the first-class guest treatment will include driver question-and-answer sessions at both NASCAR race weekends thanks to the efforts of Speedway Motorsports, Inc.; the owner of New Hampshire Motor Speedway.
"This might be the biggest ‘no-brainer' that we've ever put into motion," said Marcus Smith, president and chief operating officer of Speedway Motorsports. "We've always operated with a ‘fans first' philosophy, and fans love to see and hear from their favorite drivers. So, we're inviting the drivers, owners, and other racing personalities to come out during our race weekends and interact with the fans. Giving our fans even more for their dollar is something we strive for every year."
Gappens also credits the speedway's corporate partners in helping to provide fans with the best show in sports.
"Last year was our best ever for corporate revenue," Gappens said. "We are fortunate that our business model includes multi-year agreements with our corporate partners, so we have not seen any dramatic changes in our suites, sponsorship or corporate business. In fact, even with this economy, we have extended our partnerships with both LENOX and SYLVANIA through 2012. HP Hood once again has extended and expanded their sponsorship."
NASCAR racing is legendary for its dedication to family values. This season the speedway has begun the process of developing more family initiatives for guests.
"We have created a family-friendly section (no alcohol or smoking allowed) for our Saturday events in June and September with a ticket price of $25 for adults (instead of $40), $5 for 12 to 16 year-olds, and children 11 and under being admitted at no charge," said Gappens. "The development of our sport is based on families sharing quality time at the racetrack together."
A limited number of tickets remain for June's LENOX Industrial Tools 301 and September's SYLVANIA 300. For more information, please call the speedway's Ticket Hotline at (603) 783-4931 or visit www.nhms.com.