Officials of New Hampshire Motor Speedway and Heluva Good!®, a leading producer of real sour cream dips, cheese, and condiments, announced today that the NASCAR Camping World Truck Series will have a "Heluva Good!®" Saturday at the speedway on September 19, 2009.

The NASCAR Truck Series event will be named the "Heluva Good!® 200."  This is a significant addition to their already strong support of NASCAR racing at the speedway.  Currently, Heluva Good!® sponsors pole qualifying for all five NASCAR divisions competing at New Hampshire Motor Speedway in June and September and both of the NASCAR Camping World Series East races in June and September.

 "We are pleased to be able to expand our presence at New Hampshire Motor Speedway this year and build upon the success of last year's program," said Chris Ross, vice president of marketing for Heluva Good!®.  "The Heluva Good!® brand is built upon the attributes of big and bold flavors which complement the characteristics of NASCAR's passionate fan base."

 "We are delighted that this well-respected, New England-based company continues to recognize the marketing power of New Hampshire Motor Speedway," said Jerry Gappens, executive vice-president and general manager of New Hampshire Motor Speedway.  "We are really looking forward to expanding our partnership with Heluva Good!® and helping them deliver their message to the hundreds of thousands of our brand-loyal race fans."

Tickets for all NASCAR events at New Hampshire Motor Speedway, including the Heluva Good!® 200 on September 19, the LENOX Industrial Tools 301 on June 28, and the SYLVANIA 300 on September 20, are on sale and can be purchased online at or by calling the ticket hotline at (603) 783-4931.

About Heluva Good!®
Heluva Good!® brand real sour cream dips, cheeses and condiments have held a reputation for quality and taste for more than 75 years. The Heluva Good name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good's founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY. Messinger sold a little, but mostly did it as a hobby. Then, one day a traveling salesman stopped in and sampled a wedge. Upon tasting it, he declared, "That's a hell of a good cheese." At that moment, Messinger knew he had something very special. Today, Heluva Good is part of the HP Hood LLC family of brands. You can now find Heluva Good products in dairy cases throughout the Eastern and Southern U.S. and all of Canada. Visit for more information.

About New Hampshire Motor Speedway
New Hampshire Motor Speedway is owned by Speedway Motorsports, Inc. (NYSE: TRK), a leading promoter, marketer and sponsor of motorsports activities in the United States.