Heluva Good!®, a leading producer of real sour cream dips, cheese, and condiments, will sponsor the NASCAR Sprint Cup Series Pole Days and the NASCAR Camping World Series East races on Friday, June 27, 2008 and Friday, September 12, 2008 at New Hampshire Motor Speedway.
Both Fridays will be designated as the "Heluva Good!® Pole Days". The NASCAR Camping World Series East events will be named the Heluva Good!® 125 in June and September.
"With such an enormous following and loyal fan base, teaming up with New Hampshire Motor Speedway was a perfect fit," said Lynne Bohan, Heluva Good!® spokesperson. "Whether it's just a few friends in your living room, or you're at the track among thousands of fellow race fans, Heluva Good! always makes the best parties even better."
"We are delighted this well-respected, New England-based company recognizes the marketing power of NASCAR racing at New Hampshire Motor Speedway," said Jerry Gappens, Executive Vice-President and General Manager of New Hampshire Motor Speedway. "We look forward to working closely with Heluva Good! in this new partnership and helping them deliver their message to the hundreds of thousands of our brand-loyal race fans."
Tickets for the NASCAR events at New Hampshire Motor Speedway, including the June 29 LENOX Industrial Tools 301 and the September 14 SYLVANIA 300, are on sale and can be obtained online at www.nhms.com or by calling the ticket hotline at 1-603-783-4931.
About Heluva Good!®
Heluva Good!® brand real sour cream dips, cheeses and condiments have held a reputation for quality and taste for more than 75 years. The Heluva Good name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good's founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY. Messinger sold a little, but mostly did it as a hobby. Then, one day a traveling salesman stopped in and sampled a wedge. Upon tasting it, he declared, "That's a hell of a good cheese." At that moment, Messinger knew he had something very special. Today, Heluva Good is part of the HP Hood LLC family of brands. You can now find Heluva Good products in dairy cases throughout the Eastern and Southern U.S. and all of Canada. Visit www.heluvagood.com for more information.
About New Hampshire Motor Speedway
New Hampshire Motor Speedway is owned by Speedway Motorsports, Inc. (NYSE: TRK), a leading promoter, marketer and sponsor of motorsports activities in the United States.