One of the more unique features at NHMS are the helipads located north of the Concord Grandstand and in the infield area adjacent to pit road. The helipads facilitate corporate executives visiting NHMS with helicopter service connecting area general aviation facilities and the speedway. Naming rights and adjacent signage opportunities are available.
Other naming rights are available for structures such as the Timing & Scoring Building, the Jack Ratta Media Center, the Infield Care Center, and the Garages. Naming rights these high visibility, high use buildings can reinforce specifically targeted marketing message as does the Speedway's Lincoln Electric/Airgas Welding Shop.