With close to 70 races in 25 years of NASCAR racing at New Hampshire Motor Speedway, the K&N Pro Series East now has a race sponsor fitting of its long-standing tradition of racing in New England. Celebrating its 25th anniversary season, speedway officials announced on Friday that United Site Services, a partner of the Magic Mile's for the last 14 years, will be the entitlement sponsor for the United Site Services 70 at NHMS on Friday, July 17.

"United Site Services has been a great partner here at New Hampshire Motor Speedway for many years," said David McGrath, vice president of corporate sales at NHMS. "The longevity of our relationship validates the quality of their services and today's continued partnership at the sponsorship level highlights them as a champion of the speedway and of the sport of NASCAR racing as a whole."

The K&N Pro Series East will run for the 68th time when it drops the green flag on July 17. Over the years, the feeder series has featured some of the up-and-coming stars in NASCAR, including New England's own Ricky Craven; 2014 NASCAR Sprint Cup Series champion Kevin Harvick; Joey Logano, the youngest winner in Sprint Cup Series history (NHMS, 2008); and 2014 Sprint Cup Series Rookie of the Year Kyle Larson. The United Site Services 70 will feature the future stars of NASCAR, including 17-year-old William Byron, who currently leads the K&N Pro Series East point standings.

United Site Services has been a partner at New Hampshire Motor Speedway since 2001, and over the course of 14 years, it is estimated that the portable toilet rental company has served more than three million race fans.

"It has been our privilege to serve the millions of loyal race fans that have walked through the gates of New Hampshire Motor Speedway for the past 14 years," said Ron Carapezzi, CEO of United Site Services. “We are also excited to continue our First Responder's program where we extend tickets to 250 individual police, fire and rescue professionals. We are thrilled about this upcoming race and we look forward to continuing our proud partnership with NHMS.”

The United Site Services 70 will drop the green flag at 6:00 p.m. on Friday, July 17. The United Site Services 70 will be preceded by the Modified All-Star Shootout at 2:10 p.m. and NASCAR Sprint Cup Series qualifying at 4:45 p.m. The United Site Services 70 will air on NBC Sports Network on Thursday, July 23 at 3:30 p.m.