With favorites like Top 15-and-climbing hit "Sunshine & Whiskey" and No. 1 smash "Helluva Life," from his latest album Sunshine & Whiskey, there's no doubt that country music sensation Frankie Ballard will have the fans in a frenzy for the SYLVANIA 300 - the second race in the Challenger Round of the Chase for Sprint Cup - on Sept. 21 at New Hampshire Motor Speedway.

Frankie Ballard will perform for free on the frontstretch stage at 12:10 p.m., as part of the pre-race party prior to the start of the SYLVANIA 300.

"NASCAR races are loud, but we are, too," said Ballard. "I'm excited to get those ears and eyeballs ready for some high-speed action."

Frankie Ballard has launched onto the country music scene with breakthrough No. 1, gold certified smash "Helluva Life." The infectious anthem is featured on his current album Sunshine & Whiskey, which debuted in the Top 5 on the Billboard Country Albums Chart and captures the rising newcomer's unique blend of blues-infused, country rock. Produced by Marshall Altman (Mark Broussard), Ballard played guitar on every track on the project including his latest hit "Sunshine & Whiskey."

The Battle Creek, Mich., native will launch the Light 'Em Up Tour, his first headline run nationwide, this fall as part of the exclusive Live Nation Ones To Watch with Skype tour that taps today's hottest emerging artists. Kicking off Oct. 19 in Minneapolis, Minn., the dynamic tour will stop in 19 cities across the country.

His dynamic live show has caught the eye of many headliners, including Kenny Chesney, Taylor Swift, Jake Owen, Rascal Flatts and longtime idol Bob Seger, who have previously tapped him for coveted opening slots. He first captured the national spotlight with hits "Tell Me You Get Lonely" and "A Buncha Girls."

To see Frankie Ballard perform live on the New Hampshire Motor Speedway pre-race stage prior to the SYLVANIA 300 on Sept. 21, purchase tickets by calling (603) 783-4931 or by visiting www.nhms.com. For an up-close look from right in front of the pre-race stage for the Frankie Ballard concert, pre-race pit passes are available for $100 per adult and $50 for children 14 years old and younger.